Influence Of The Advertising Media On Gender And...

Abstract The advertising media often stereotypes gender roles either for added effects or for humor. Repeated use of these role-plays reinforces the public’s perception about how men and women should behave. This also shapes the expectations that society has towards them. The manipulation of these stereotypes by the media is an unconscious byproduct of the thinking of most men and women about what roles each gender should play. Deterministic theories emphasize that men and women evolve differently and they play distinct roles. This paper will dissect the issue of the influence of the advertising media on gender perceptions and representation of stereotypes. Gender stereotypes in advertising media Introduction The advertising media is a powerful tool for passing messages and when it comes to gender issues, it can influence behavior. 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